- Clarify your unique voice and blogging idea
- Understand how to create a blog using Wordpress
- Choose a theme for your blog
- Outline and organize your blog content
- Craft engaging titles and posts specifically for your audience
Get Started Now
So You Want to Blog
So you feel like God is calling you to write in an online space? Yay! But what happens now? Join blogger and author Logan Wolfram as she digs into the How and Why behind blogging. It’s often said that “content is king,” but what really matters most behind the content of your blog is the life you’re living. After all, it’s your life that produces your content. Discover how to uncover your passions, plan and give yourself grace along the way, and begin to understand the blogging space as a whole. Uncover how to maintain authenticity, vulnerability and wisdom to write from the full well of your passions and experiences.
Blogging Basics: What You Need to Know
If you are frustrated over the confusing world of WordPress, blogs and website platforms, you are not alone! In this lesson, Erin Lynum will boil down the key components of WordPress you need to know as a writer. You’ll learn things like the differences between a free WordPress website and a self-hosted site, how to set them up, choosing a domain name, key plug-ins, doing your first blog post, and more!
Pros and Cons of Blogging
In this lesson with popular blogger Jen Schmidt of Balancing Beauty and Bedlam, you’ll learn the pros and cons of blogging. She’ll also talk about how blogging has changed over the years as well as provide tips and strategies for how to be a successful blogger while still balancing the chaos of life and family.
How to Create and Organize a Blog series
One way to grow your audience and increase traffic to your site is to host a blog series on a specific topic or a particular theme.
This lesson by Karen Ehman will walk you through the steps of crafting a successful blog series including selecting a topic or theme, identifying and inviting other bloggers, creating a series graphic, strategic scheduling, social media promotion, and giveaways. Come be inspired to link up with others in a win-win situation for both you and your blogging guests as together you provide creative and valuable content to your readers.
How to be Yourself on Your Blog
Sophie Hudson is a popular blogger and author and has been blogging since 2005 on her site, Boo Mama. Her humorous style immediately wins you over, but it’s the quality of her writing that makes you stay. Sophie loves to have fun, but this lesson is also packed with information about blogging, humorous writing and book publishing.
Adding Impact to Your Short Pieces
Mark Twain is claimed to have said: “If I had more time, I would have written you a shorter letter.” He knew what experienced writers have always known: it’s harder to write a shorter piece, than a long piece. Between blogs and social media, writers are challenged to condense their thoughts and present them with impact. In this lesson, Glynnis Whitwer will offer some tips on how you can make your words count in a shorter piece.
How to Write a Drip Campaign
Do you have a book idea, but think you need to test-drive the material first to see if there is interest in the topic? Do you already have a published book that you want to promote? Are you trying to enlarge your platform by increasing the number of subscribers to your blog? All of these scenarios are great reasons to offer a drip campaign. A drip campaign automatically sends content — either written or video — via email to people who sign up for it. It might be a five-day challenge or a seven-day, step-by-step how-to series. Join Karen Ehman as she walks us through the whys, hows, and “Wow, I didn’t know that!”s about creating and promoting a strong drip campaign that will help increase your reach.
How to Create a Blogging Editorial Calendar
An editorial calendar is a powerful tool to assist you in writing and pre-posting great content for your blog. Suzie Eller will show you practical ways to create that calendar, as well as how to choose a theme, brainstorm content and create catchy titles. The goal is to set up a calendar that works for you, but that expands the reach of your message.
How to Create, Cultivate and Curate Consistent Content
How do you create great content on a consistent basis? What does it take to intentionally cultivate discipline as a writer and to encourage, inspire and motivate yourself in your craft? Why is it important to curate your own content and how do you do that?
In this lesson, Chrystal Evans Hurst will walk you through the lessons she’s learned both personally as a life-long writer and professionally as an author and speaker. She will also give you valuable insight on how to share your content with a storyteller’s heart.
Organizing Writing Ideas
So you have committed to write and are busy gathering ideas and stories as well as looking for lessons in Scripture — but how do you keep all the content organized and ready to be funneled into articles, blog posts or a book? In this practical lesson, Karen Ehman, a New York Times’ best-selling author, will show you how to:
Craft a system for recording and retrieving stories, situations, sayings and Scripture to utilize as you write.
Assemble an arsenal of pertinent material that will help keep you writing and speaking for years to come!
Conversation with Ruth Schwenk
A contributor blog is written by a team of authors, thereby spreading the responsibility for content and increasing the variety of topics covered. Ruth Schwenk shares insight into the highs and lows of creating and managing a contributor blog. Ruth is the founder of the popular contributor blogs, The Better Mom and For The Family.
Finding the Perfect Title, Part 1
You’ve written and rewritten your blog post. It’s your best effort. And now it needs a title. After all that work, it’s tempting to slap a few words on it and press “publish.” But is that the best approach? Consider this: Titles are like frosting at a professional bakery. Buyers decide based on what they see first. Karen Ehman and Glynnis Whitwer take a look at the importance and power of titles and the different types of titles, and offer tips for finding the perfect title for your piece, no matter what it is.
In Writing Titles, we’ll take a look at writing titles for books and chapters. We’ll consider the following: What are the current trends, what works, what doesn’t, where to get ideas and the purpose of a sub-title. Whether you are called to write a book now or not, you’ll be better informed after learning tips from Chad Cannon, past VP of Marketing for Thomas Nelson Publishers.
I Wonder What They Think
What we “think” our audience needs to hear and what they truly “think” can often be two different things. A writer or speaker who knows her audience well will bring them back again and again. In this lesson, Courtney DeFeo unpacks the importance of knowing your audience and provides new tools for gaining fresh insight into their felt needs. You will learn how to discover the real needs of those who you are writing for, how to gather information using social media and google analytics, and ways to use your insight for growth.
Conversation with Karen Ehman
Proverbs 31 author and speaker Karen Ehman is a speaker and New York Times’ best-selling author of multiple books and Bible studies. Karen runs a highly successful blog and social media platform. Karen shares how she began her journey of becoming a writer and a speaker. She also shares how to keep your focus on God and not just do ministry, build social media numbers or pursue fame.
How to Stay Healthy as a Writer
OH MY ACHING BACK! As a blogger, I am sitting, typing, slouching and hammering on the keyboard. How do I know if I’m actually damaging my neck, back or hands? In this lesson chiropractor Dr. Jennifer Lidstrom shares things to avoid along with practices to implement in order to maintain pain-free writing.
How a Small Town Blogger Can Get a Book Contract
In 2012, Jennifer didn’t have a big platform or a large blog following. Her speaking gigs were mostly MOPS groups and small Christmas luncheons. The experts would have told you that, on paper, Jennifer would probably not get a book contract from a major publisher. The experts would have been wrong. A major publisher released Jennifer’s first book in 2014, and she has had other publishing opportunities since then.